Are you a mobile user? How, many
pages do you access from the browser of your smartphone? The mobile data
analysts know it all. If you go by definition, Mobile data analytics is the
analysis of the data generated on mobile platforms, like browsers and
applications. Someone out there knows about your moves. Now, don’t get scared.
You are probably a consumer, who mean business.
Most companies are increasing their
cross-channel marketing initiatives, and optimising as well. Today, every
business needs to retain customers and thus, mobiles see to be the best of them
all.
The Best Mobile Data Analytics Tools
Today, we have entered a mobile age. So,
can tools be far behind? Check out the best ones today. Mobile data analytics tools are a rage.
Localytics is one of them. It is a
cloud-based analytics platform that is performing extremely well. No matter,
who or where your consumer is, you can reach out. Target consumers from retail,
beauty, fashion, lifestyle, and any other. Business issues, drop-offs and retention
are the top draws.
Google Analytics is a free tool. However, it is doing extremely well today. There are enterprise versions as well. You can access this tool on Android or iOS. Track performances seamlessly.
Flurry is another Mobile analytics
tool, that is free. Now, you can use it on Android, iOS, or Windows. Track new
users, and active user sessions. Measure activities across multiple platforms
in one go. You can install it easily as well.
Face The Challenges Today
Now, it can be extremely challenging, while choosing a mobile data analytics tool for yourself or your company. Today, if you want to be successful in your business, integrate. Yes, integration is the key. Combine customer data, customer behaviour and app data. You will get that of combination of data-driven strategies. Moreover, you need to consider a few points, when gathering the best data for yourself. Your tool should be able to gather data, analyse, visualise the situation and then give you an opinion. You need to act accordingly. It is that simple. Choose a tool that has these qualities.
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