The Utility Of Mobile Data Analytics Today

You must have heard about Mobile Data Analytics? It is another new-age technology that is going strong. It involves measuring and analysing the various mobile applications, and mobile sites. Now, you can put this technology to good use, in your business. There is so much that you can do today. Track, measure and also understand the way the technology is taking the mobile world by storm. Now, optimize mobile usage by your customers, which will have a direct impact on businesses.

Collecting User Behaviour Data

One of the first things that comes to mind, when you talk about Mobile Data Analytics, is the data that you can collect from the market. Most companies are working in the online sphere today. Online businesses are here to stay. Thus, most brands and companies are collecting the consumer behaviour data and putting it to use for engagement, retention of customers, and also conversions. Thus, if you ask about the benefits of this tool today to sales and marketing people, they will be able to tell you, how valuable it is.

Major Types of Mobile Data Analytics

The three major types are:

• Advertising or marketing data analytics.

• In-app Analytics

• Performance measuring data analytics

Now, each of these are a bit distinct in your usage and applicability. Various departments make use of the data, for a different goal.

A Growing Field Today

You have heard of the abbreviated form of Mobile Data Analytics, that is MDA. It is increasingly becoming popular with IT professionals, academicians and businesses. Most people are on their mobile at all times of the day. So, it makes sense to study the behaviour of customers through their surfing history. Likewise, you can push for the right products and services. This is how, it works today.

Today, mostly the marketing departments of various companies use the Mobile Data Analytics tools. Today, you may have noticed that as you finish browsing for some products and shut down the site. You will be receiving numerous messages and pop-ups on your screen. The messages and the pop-ups are related to the products and services, you were looking for. So, how did the companies know what you were up to? Yes, this is where Mobile Data Analytics comes in.

You are under surveillance 24 x 7. That is what these mobile data analytics teams in major corporates are up to. There are a whole lot of things, that you can accomplish through such tools.